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OUR SCIENCE

Pure Liquid Gold

Not all fat is bad for you, categorised into two groups saturated and unsaturated the difference between the two is the number of double bonds in the fatty acid chain. A double bond in the structure of a saturated fat doesn’t exist, while in unsaturated fat there is at least one double bond in the chain. Unsaturated fats can be further characterised as monounsaturated or polyunsaturated. Monounsaturated fats contain only one double bond in their formation, while polyunsaturated fats contain two or more double bonds. Omega 3 is a polyunsaturated long chain fatty acid and forms a crucial part of a healthy diet. Essential fatty acids, or EFAs, are fatty acids that cannot be manufactured in the body and must be consumed from your diet or supplementation. The two particularly vital Omega 3 essential fatty acids are eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) which are proven to deliver certain health benefits. Paradox is at the forefront of Omega 3 research and was developed with the topmost rated Department of Biomedical Science in the UK producing an Omega supplement of unrivalled quality. Our research shows Omega 3 molecules to be very unstable causing oxidative stresses known to rapidly breakdown long chain fatty acids which results in a fish oil with an unpleasant taste. Oxidative degradation is undesirable and leads to loss of shelf-life, functionality and nutritional value. As well as lower consumer acceptability oxidised oils may have an altered biological activity making them ineffective or even harmful.

Good fish isn’t fishy, and neither is our fish oil, Paradox has been developed using a totally natural and incredibly effective method scientifically proven to protect essential fatty acids. The extra protection in the unique balanced formulae has been verified to provide 155% more stability making Paradox fresher than any other fish oil on the market. This advantage makes all the difference when the body needs to utilise these essential nutrients and maximises the potential health benefits as the fresher the omegas the more effective the product. Paradox leads the field in therapeutic levels of Omega 3 with natural triglycerides demonstrating better bioavailability than concentrated supplements manufactured with ethyl esters. Paradox therefore contains the perfect combination of Omegas and Polyphenol Antioxidants from the Arctic and Mediterranean diets to bring genuine health benefits to a wide range of body systems.

BRAIN

HEART

JOINTS

EYES

BONES

MUSCLES

IMMUNE SYSTEM

HAIR, SKIN, NAILS

GENERAL WELLBEING

"We take care of our Omegas, so you can take care of your health"

SOCIAL

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